Brand Like A Solopreneur

Contact: Phyllis Williams-Srawder

Side Hustle Growth

Certified Business Coach for Side Hustle entrepreneurs is not what I do. It’s who I am. It’s how I roll everyday. My humble side hustle began at a farmers market in Watts just before Thanksgiving. There we were, me, my husband, daughter, mom, aunt and cousin every Saturday selling barbecue. We thought we were doing big things if we had a $200 day.

One Saturday the then food editor, Russ Parsons, for the L. A. Times ventured by. We didn’t know who he was at the time but that was our first amazing write up. By the following February we were operating in six farmers markets and my husband had quit his job as an Investment Banker for Wells Fargo. By that summer my husband became the spokesperson for the now closed Fresh & Easy store chain. We almost got our own show.

Fast forward to two restaurants, a lot of best of list (including Jonathan Gold’s), celebrity catering, appearing on Good Day LA multiple times, Man Fire Food and the Great Food Truck Race, our $200 a day business had grown to multiple six-figure years. During that time of growth our daughter was right there. As I learned how to grow our business she learned. When my husband cooked she learned to cook.

It was training my daughter to become a Chief Kid Officer and speaking at high schools that began my coaching career. With the support of my husband I began educating myself on becoming a business coach. As our business continued to grow so did my network and passion for helping others start start their businesses. When I said I wanted to leave the family business my husbands only response was, “We lived my dream now let’s live yours.” God I love that man.

And now here I am. Reliving the excitement of starting a new business with each new client. It doesn’t get any better.